In today’s blogging scenario, you need to reach out to people by any means. Just writing content and waiting for readers to find it doesn’t help. You need to market your content at places your reader’s hangout.
If you have a product to sell online or offer a service too you need to market it. There is one thing that can help you do this, and that is Content. It helps you craft a story about your product/service/business that gives them reasons to buy from you. Without content, it is difficult to make people believe in your brand and become your customers.
Therefore, you should start putting a lot of efforts on content marketing. In the online business, when you work on some strategies, you need some professional tools to boost your efforts and earn maximum results. Same goes with content marketing, without some great tools you cannot make your content marketing efforts effective enough to yield significant results.
Here I am sharing top 9 content marketing tools that will result in huge conversions:
It is a Question-Answer platform but if you use it in a clever way then it can be a treasure of content ideas. Quora is a hugely popular site that enjoys an alexa ranking of 139. Needless to say, you can’t afford to miss Quora from your arsenal of content marketing tools.
You can keep eye on the questions people ask and try to figure out which kind of questions are being asked most frequently and also find out if they have been answered correctly or incorrectly.
This will give you a good opportunity to market your content across the platform. Just answer the questions you found relative to your topic and at relevant places link them to blog posts of yours. This is very effective method to get more eyes on your content. Since people on Quora are rather serious about their topics asked, they will not hesitate to view back your blog from the link you left. Here is a more detailed guide on quora marketing.
Given the value shared on Quora, it ranks for many competitive keywords and at good position in the SERPs. For example, when I was searching about how to get 1000 subscribers, I saw quora ranking at 3rd position on the first page.
You can use this to either answer questions on these threads and drive back targeted traffic to your website. Or, you can use this principle to find keywords that quora is ranking for, do your research and write and even more in-depth post on it and outrank Quora. Either way, you can drive huge number of referral traffic to your website.
LinkedIn now allows users to write longer updates just like blog posts. These posts can have images; embed videos and linkbacks to your blogs. Being the kind of professional platform, topics like productivity and business hacks go viral on LinkedIn. You can however use it to publish your existing articles and thus gain a new readership.
Once your posts reach a certain number of views, LinkedIn features it in its pulse section, which ensures you get additional eyeballs in your posts. Nothing can be better content marketing tool than this free LinkedIn publishing.
Gregory Ciotti of Helpscout, has achieved tremendous success with LinkedIn publishing, read his tips on of LinkedIn publishing here.
VCB is mostly used by marketers to promote their blog posts. When you sign up to this tool, you are allowed to share your blog posts to the platform. The platform boasts about getting social shares by influencers.
How it works:
Here you acquire points by sharing other people’s blog posts. The more number of followers you have the more points you get for each share.
You can then use these points to allot shares to your posts. VCB currently supports Pinterest, Twitter, Facebook and stumbleupon sharing. Here is a detailed review of viralcontentbuzz.
You can also share your Youtube video links to get more views and shares to your videos. Viralcontentbuzz does not support google plus sharing as of now.
Viralcontentbuzz has a plenty of categories so that you can pin target your audience. The categories range from real estate to finance and dating to copywriting tips so no matter what field you are blogging in, you always have a set of users to share your content.
Additionally, you can use viralcontentbuzz as a tool to enhance and refine your content marketing skills. For example, when you log into your account, you see feeds from your selected categories. These are posts from different bloggers around the world.
You can study these headlines and figure out what is working in your niche. They also can give ideas as to how to write great headlines.
Wondering what Instagram has to do with content marketing? Well instagram has emerged to be the fastest growing visual social network beating twitter. It is a great content marketing tool. They have recently launched paid marketing, which is a huge benefit for content marketers.
Though Instagram doesn’t share links, you can always make them clickable by shortening them with a service like bit.ly. Here’s how to do it:
- Take a visual related to your topic. Write or use text overlay to add the shortened URL on the picture. And share it on Instagram.
- You can also use your “link in bio” to add the link to your latest post.
If you are new to Instagram and have issues understanding it’s full potential, here is a informative video that describes more Instagram features that you can use.
How about marketing your content on a platform that gets 60 million unique visits per month? Well, slideshare is that content marketing underdog which has huge marketing potential for your content. Slideshare is basically a platform where you share powerpoint presentations or slides.
Slides with good combination of design and information quickly garner thousands of views and same amount of traffic back to your website.
How to use slideshare:
- After publishing a post, you can present a relevant presentation of your post. This need not be the whole article but can be the essence of your blog post.
- Slideshare allows you to add link backs to your website and call to action at the end of your slides. So make full use of this to drive back traffic to your website or blog.
- Here is a slide that tells you how to make (beautiful and appealing) slides:
Here is an even more detailed guide and case study on how Ana Hoffman used Slideshare and went from 0 to 243,000 page views in 30 days.
I have written about Pinterest marketing quite a few times on this blog. Pinterest has nearly 50 billion pins created as of March 2015 and is still growing. There is no better place to market your content than Pinterest. If you think your content might get lost in the crowd of pinterest pins, let me tell you that Pinterest pins have nearly 1600 times longer shelf life than Facebook posts.
If you are wondering on how to start leveraging Pinterest to drive traffic to your post, I have a detailed guide on it.
7) Yoast Plugin
While you may be wondering what this plugin has to do with content marketing, you should know that search engines are the biggest and most reliable tools to market your content.
Yoast plugin makes it easy to optimize your content for search engines, especially Google and thus helps in marketing your content. When you install yoast plugin on your wordpress blog (it is only available for wordpress blogs), it tells you how exactly you should optimize your site.
This includes removal of duplicate content, submission of Pinterest and site verification on different search engines like Google, yahoo and Bing.
When you write a specific post too, it tells you how it is optimized for keyword, allows you to add meta data and different images for different social media sites.
Read this guide on yoast to use it effectively.
Infographics are being popular in content marketing as they make your content more appealing by adding a speciall element. When you write content, it looks simple as a plain text but when you add an infographic to support the text then it becomes even more attractive and attention grabbing. This strategy of adding infographics in your content works well nowadays because people prefer to look more at the visual elements of your content rather than the text part.
How infographics can help you market your content:
- Infographics are beautiful images with information and hence they increase your social shares. According to a report, infographics are tweeted 28.9% more and are 41.7% more likely to be embedded into other websites. This is a great tactic to market your content for free on the websites of others. Needless to say that the backlinks will boost your SEO or search engine content marketing.
- You can use infographics to submit to thousands of infographic collection sites in order to get more exposure to your content. These sites will help readers to embed your infographic to their site. It’s a great way to reach to an audience that is not in your primary circle. here is a list of 20 infographic submission sites for getting started.
Do I need to introduce this content marketing platform? I guess not. Youtube, having a reach to nearly 1/3rd of the Internet’s total population, can always be a platform for capturing extra readers and marketing your content. Even if you are feeling uneasy to share yourself on the camera, there are tons of ways you can create a video that further sends leads back to your content blog.
- You can create PowerPoint presentations and convert them to video format.
- Keep your video tutorial short and informative.
- At the end ask viewers to click on your website link for a detailed guide. Don’t forget to add your post link in the video description.
- Check out this guide for detailed tutorial to leverage youtube as a content marketing tool.
If you want a loyal group of readers or buyers, you need to focus more on content marketing strategy.
I tried to enlist the best content marketing tools for getting content ideas and to create content in this post. You must use the tools with which you are comfortable as they can make your efforts easier & effective.
I hope you have enjoyed these top 9 content marketing tools to make your content marketing strategies better. Do share through a comment below, what is working better for your blog or website.