Domain authority is one of the key factors in determining a website’s authority. If you are wondering how to increase your domain authority, this post will walk you through the complete process. Follow these steps to improve your domain authority of your blog or website.
In order to work on improving domain authority, we first need to know what it actually is and how it works.
Domain authority is a metric calculated by moz, which determines the chances of a domain ranking in SERPs. It is a logarithmic metric that ranges from 0-100. Domain authority is calculated on the basis of:
- Linking root domains to a site,
- Popularity of the site (which again means backlinks and social shares)
- Age of the domain (the higher the better)
- SEO score of the site (on page SEO+ off page SEO)
- Traffic and user friendliness of the site.
What is page authority how is domain authority different from it?
While it is not advisable to get confused with domain authority over page authority I am telling you the basic difference between the two.
Domain authority is the authority calculated over the whole domain. It is the same for every URL on the site along with the root domain and sub-domains.
Similarly, page authority is the rank or authority of a single page on your site. It may vary in a single site based on the ranking of your pages too.
How to increase your domain authority?
Now that you know how domain authority is calculated, let’s walk you through the process of actually increasing domain authority.
1) Get quality backlinks to your blog:
As said earlier backlinks are a great source of signals that tells the moz’s algorithm to increase your DA. The more the number of backlinks a website has, the more is its credibility in the eyes of Google too. This indirectly means you rank for more terms and hence the authority of your site (domain) increases. Here are some methods that will help you garner some high quality backlinks.
a) Write quality content.
Quality content means writing blog posts that do what they claim; solve readers’ problems. When you write try to write in-depth content that clears all the doubts in the mind of the reader.
When writing, try to cite information from authority sites in order to increase the credibility of your own blog. Also include media files like related videos, images or quotes on the topic to increase the relevancy of what you are saying.
b) Link back to fellow bloggers:
Blogging is like a give and take business. If you want them to link to you, then link back to them first. I don’t mean saying you to link to friends with crappy content, but you can link to awesome content from fellow bloggers and authority sites.
This will help them notice your site and if you write awesome content, they will never hesitate to link back.
c) Using copyright for your creative materials:
Suppose you are a great designer or a photographer you can put them up on a creative section of your site where users are allowed to download it for free and use it for their own purpose. The catch? Ask them to give credits by linking to you.
Make infographics using tools like piktochart. It is easy and will add to your engagement value of your website. As infographics tend to get viral, this can be a great source for getting backlinks to your website.
Bonus tip: Here is a post on 17 untapped backlink sources you wouldn’t want to miss.
2) Increase the social shares count and social visibility of your blog:
Moz counts social shares of webpages of a domain as a metric to rank the domain’s authority. For these you need to have your official pages accounts on social networking sites.
The more the interaction on your sites social presence the better it is. Here are certain tips for getting maximum social shares and mentions:
a) Write content that touches the audience.
Generally, content that is humorous, problem solving (informative), controversial and drives the emotional sentiments of the audience tends to collect more social shares.
b) Be active on social sites and promote your fellow bloggers’ and authority bloggers’ post.
This has many benefits like fellow bloggers will start sharing your posts, you will come in contact with authority bloggers and also your audience will get good variety of content.
I would say, you should follow the 80:20 rule of social shares where you share 80% content by others and 20% content by your blog. This will not bore your social audience and as I said, the fellow bloggers will notice you and start sharing your content to their network as a sign of courtesy. As a result you maximize the audience base of your blog.
c) Promote the heck out of your posts.
Bookmark them on social bookmarking sites like reddit, Stumbleupon and use sites like viralcontentbuzz to get your content shared by influencers.
Bookmarking on blog sites like kingged, dosplash can give your content new wings. Your traffic will also increase beyond your regular set audience.
d) Make your posts shareable.
Include social share buttons below your posts or on the sidebar. Include pinning options to your images.
3) SEO score of the site:
SEO score of the site essentially means your site’s on-page optimization and off-page optimization. This has many direct benefits like increasing your chances to rank high on SERPs. Here are some tips that you should keep in mind while optimizing your site for search engines.
a) On-Page SEO:
1) Optimize your site’s links:
For ranking on SERPs and ultimately getting higher domain authority you need to have your sites permalink search engine friendly.
Instead of having your URL as www.yoursite.com/P?233 you should have the link look like www.yoursite.com/your-post-keyword.
Here is a guide on URL optimization.
2) Internal links:
When writing an article place relevant links to other articles within your blog. This will decrease bounce rates and also help you to pass link juice to your internal pages and posts.
3) Limit the number of external links:
While giving external links is good but don’t overdo it. Link to a site when it is utmost necessary and then you can also no follow links that you don’t want Google or search robots to notice.
4) Use keywords and related keywords.
Search bots have become wiser than ever. They can quickly detect over stuffing of keywords and consider your site spammy. In order to make your post relevant, use related keywords too.
This will help search engines guess your content and they can rank you for related queries of keywords also.
5) Use title tags for SEO correctly:
Title tags are very important when it comes to SEO. They tell the search engines what your site is about and help you in rankings. Here is a detailed post to optimize your title tags correctly.
b) Off-page SEO:
Off page SEO modifications can make your site gain great exposure in organic results. This means your site will be eligible for more authority juice. Here are some of the basic off page SEO tips:
1) Guest posting:
Though guest posting for SEO is dead, you can still use it for getting exposure, gaining new leads and collecting emails.
2) Get your blog listed:
Local listing on blog communities and social bookmarking sites can prove beneficial. Sites like bizsugar, triberr, indiblogger can give your site an extra mileage. Here is a post for helping you to get the most of social bookmarking.
3) Submit your site for other search engines:
Submission for other search engines like AltaVista, yahoo and Bing can be a better off page SEO move for gaining domain authority.
4) Blog commenting is another golden tip.
Try commenting on relevant blogs. Commenting on commentluv enabled blogs will be far better in terms of linking back and also showcasing your latest post.
4) Getting more traffic:
If you want to get authority more people have to read your site and for that you have to have a great audience. For building an audience, you should look after the facts mentioned above. Epic content is one thing, keyword optimization is other. But, you have to add both to your articles. In order to get organic traffic, choosing the right keyword is a must.
5) User friendliness of the site:
Try making the site user friendly. If it is clumsy users will bounce back. If you have ads loaded page it will also create a negative feeling. Try keeping a clean site. Optimize your site for better speed too. If you use WordPress plugins, limit their number. Compress your images with a tool like smush.it to decrease the size of those images.
Over to you,
So, these were the basic tips for improving domain authority of your blog. If you take a close look, you can check out that all the above points are basic things that are intended towards making your blog better. That is when domain authority increases. Once you have a perfect blog, your domain’s authority is sure to improve. What tips do you follow to increase your domain authority?