Blog commenting is the process of writing comments on various blogs. On the very first glance, it seems to be very simple and ordinary thing but once you dig deeper into it, you would know what exactly it is and how many benefits you may get from it.
Note: One more thing, when I say blog commenting then it doesn’t mean to go on a blog, open a blog post and leaving a 1-2 liner comments without reading, rather it means to visit blogs in your niche, read blog posts on them and then write a thoughtful & detailed comment.
WordPress default commenting system looks like the below screenshot where you need to enter your name, gravatar email, blog/website link, and a well written comment relevant to the blog post.
Referral traffic is the primary reason to look for blog commenting as a blog promotion activity
The most important benefit you get by commenting on various blogs is you get a good number of referral traffic to your blog and those visitors are the audiences who are actually interested in your content. Thus, you notice better engagement as well.
If the blogs, on which you are commenting, are commentluv enabled then you can also show your latest blog post link that looks more appealing and the readers of those blogs, are most likely to click if they find the post title interesting. You may have a look how your latest blog post gets linked using commentluv plugin.
You may notice that the Title of the commenter’s link is being displayed that makes readers to know what exactly they will read if they click. Due to this, only those people click on the link, who are interested in that particular topic? That is why these referrals are valuable because they stay on your blog for longer.
Therefore, if you were only interested to get more referral traffic, then I would recommend you commenting on commentluv enabled blogs. Here is a detailed post on finding commentluv posts based on your niche.
I recommend reading five informative blog posts (of your niche) every day and leaving your comments there. This may help you get consistent referral traffic out of your commenting efforts.
Top 4 benefits of blog commenting:
There is a long list of benefits blog commenting offers to bloggers. I have personally tried it and learnt it the hard way, so here is my learning. I hope you make the fullest use of all these tricks in blog commenting.
1. Link Building [SEO Purpose]
Though it is not a preferred link building technique as most of the blogs add nofollow attribute to commenter’s links, it can be used to get some quality links from good blogs. Many blogs offer dofollow links to commenters, especially the ones using commentluv plugin. Therefore, if you do a little hard work and find out a list of blogs that offer dofollow links, then you may have few good links to your blogs.
To know if a blog is offering dofollow links or not, you can read it from the “comment policy page” or you can inspect directly using the SEOquake plugin for chrome. It has a option to strike out nofollow links and thus making it easier to spot dofollow lnks.
Note: I would not recommend using Blog commenting for SEO Purpose heavily.
2. Relationship Building
Blog commenting is a great way of building relationships. Most of the times when you write a thoughtful comment on a blog then the admin reads it, approves, and then replies to it. After that, he clicks on your link to navigate to your blog and read one of your posts, and then finally leave a comment. In short, that blog admin reciprocates which gradually builds up the relationship, as you will keep visiting his blog because you know when you will read and comment on his blog, he will reciprocate. In such way, you both get regular comments and visits from each other. That is called Mutual benefit!
This is the way, you can do for many blogs and gradually you will notice there are some relationship starts building naturally.
Lately I have started commenting on few of blogs. Within a month, I built good relationships with those blog owners. I didn’t do anything but reading and commenting. In addition, Relationship built naturally.
Thus, start blog commenting today and build good relationships in the blogosphere. Relationship works!
If you can get under an influencer’s radar, by posting genuine comments on their blog, they too will reciprocate and when these influencers comment on your blog, it will increase your authority and act as social proof.
A social share by an influencer can help good traffic, which can only happen if there is a relationship.
3. Establish Credibility
If you do things right, blog commenting can be the best strategy to establish credibility in blogosphere.
If you comment without reading the whole post just for the sake of getting a link then you are just wasting your time because either your comment will be marked as spam by Akismet plugin or the admin will trash it. No one likes crap or spam comments on his blog.
Read the blog posts thoroughly then write a thoughtful comment, and most importantly, use the comment form for creating conversations. It helps you get noticed by many bloggers and readers.
When it comes to blog commenting, a blog post cannot be completed without mentioning our commenting superstar Harleena Singh from Aha-now.com. She has established credibility in the blogosphere by writing amazing comments on each blog posts she reads, and this is the reason, she is known by the name of Commenting superstar. Here is an example of her comment:
This is not just one comment she wrote in detail but every comment from her is written in very detail, and that makes her stand out of the crowd.
You can see, writing blog comments have given her a unique identity because she is doing it right.
So start writing thoughtful comments and get noticed!
4. New Topics Ideas Everyday
Running out of ideas to write blog posts are one of the worst things happens with every blogger at least once. When I started blogging, I too faced such problems frequently. Many a times, I had the time to write, but there were no topics with me. Brainstorming to get topic ideas don’t work most of the times. In such case, Blog commenting proved to be a great help for me because when I have to do a comment, I need to read a post. Therefore, if I plan to post five comments a day then I will have to read five different blog posts. More reading means more ideas!
It is working well for me and now I don’t run out of ideas. Therefore, you get some new ideas daily when you are indulged into blog commenting that helps you keep your blog alive, as you are able to post something regularly on your blog.
Blog commenting is one of the most beneficial things for bloggers. No blogger should miss this strategy because without this you might not get better engagement on your blog. As I already mentioned that the traffic you get from the blog commenting, are the most relevant ones because only those people click on your link who is interested in the content you share on your blog.
PRO TIP: Try to analyze as to which blogs are sending you traffic via your comments. You can spend two minutes to check them through analytics. First is, go to Google analytics, on the left sidebar, you will get the option “Acquisition” Go to referral And you see the sites sending you traffic.
PRO TIP: If you want to take the relationship a step further, share the blogpost you commented on, in your social profiles and tag the owner in it. That would be a sweet gesture.
I am sure, you now have a better idea of the benefits blog commenting offers when you do it right.
Over to you
Do you do blog commenting? What’s your strategy?
I would like to hear from you. Thanks for reading.