Bounce rate is a metric that is being talked by traffic generation experts everywhere in the online marketing world.
The percentage of visitors to a particular website who navigate away from the site after viewing only one page is known as Bounce Rate of a website.
If 100 visitors comes to your website and all of them just visit one page and then leave from there then the bounce rate will be 100%.
And if only 50 users out of 100 leaves the site after viewing one page then the bounce rate will be 50%.
So now you know what actually the bounce rate is and how it is calculated. You can easily check your website’s bounce rate using Google Analytics.
Let’s discuss how you can reduce the bounce rate of your website:
1) Good Website Design
If your website’s design is overall monotonous then there are more chances that people bounce back from your website instantly because they don’t find it interesting or exciting.
On the contrary, if your website’s overall look is neat and professional, there are more chances that people explore your website by visiting multiple pages because when users see the nice design they get an intuition that there will be something exciting or interesting on this website. However, it is not necessary that a good looking website will have good content and other exciting stuff but this is the mentality of web surfers. They get attracted towards the fine and professional looking website.
Therefore, get your website/blog designed from a professional and experienced website designer rather than doing things yourself. If you have expertise then you can do it yourself as well but make sure the website should look neat, clean, professional and attention grabbing. This can surely help reduce the bounce rate of your website.
2) Website loading speed
If you visit a website which takes a lot of time to open then what you do? You probably close the website and open some other one because you have other choices as well so why will you be waiting for that particular website?
This is the reason slow loading website’s bounce rate always goes high. Improving the loading speed can be very helpful for reducing the bounce rate of the website.
How can you increase the loading speed of the website?
While there is always an on-going debate on what should be the ideal load time of a website, it varies greatly based on your niche and data you deal with. A blog on wallpapers might have a greater load time than that with only text.
However, most visitors expect a site to be loaded within 2 seconds. It is good to optimize page speed time within 2-3 seconds, bottom-line lesser the better. Here is a complete guide on how to reduce page loading time.
3) Proper uses of Meta Tags
This is something you will be wondering that how it can affect bounce rate but let me tell you when you use an attractive (but deceiving) meta title then you click to go to the page but once you come to know that what you thought of getting is not there then you instantly get out of there.
This is one of the common things many SEO guys have been doing since long but this should be avoided because you can get good number of hits but they won’t stay thus there is no value of this traffic.
Therefore, always use proper Meta tags (meta title and meta description) which are directly relevant to the website’s content so that when a user clicks from search page or from social sites then one is not disappointed.
For example my site is ranking on 5th position in SERPs for the search query “how to use pipe in title for SEO”. While the content isn’t about “pipe” which means straight line but my wrong meta description is the cause for my ranking. It would lead an audience to bounce back when he or she doesn’t find anything about “pipe” in it. Since its ranking on first page, So i will add content on pipe in the post, so that i am able to arrest bounce rate from this post. Well other obvious choice is to edit description.
When a user lands on one of your website’s pages then how you would make him open other pages of the same site? If you don’t have anything over there which can grab his mind to click then why he will click?
Thus, there needs a great interlinking strategy on each of the web pages of the website in order to make your readers stay longer on the site.
Interlinking is basically linking internal pages using different yet relevant anchor tags.
Relevancy is important here too as if you make a hyper link on text “SEO Services” which goes to a page which offers SEO definition then it will be irrelevant which leads the user to bounce back because he clicked with a thought of getting an SEO service page but there he finds nothing like that and hence he bounces back from there instantly. Therefore linking only relevant pages is recommended.
5) Using Related Articles Feature
If you are running a blog you can make use of showing related articles dynamically. On most of the blog you may notice that they use some plugins that used to show similar blog posts below the blog posts. This can grab readers’ mind and tempt them to click and go to other posts.
Suppose you are reading how to reduce bounce rate of a website? And there at the end of the article you see a post titled “Reasons of higher bounce rates?” Then won’t you click to read?
I am sure you will click and get to read that post to get even more knowledge about that particular topic.
While most modern themes have codes to display related posts after the article you could also use the following plugins to display them at your wish.
6) External links should open in new Tab
This is a tricky one! Many times you don’t think about it and either you make external links on your site’s page that open in the same tab or in new tab but you should start thinking on this because it can make a great difference in your website’s bounce rate.
When a user is reading your blog post or your webpage and suddenly sees an external hyper link which really tempts him to click, so that he clicks and get to the other website at that moment. Now think, if the link opens in the same tab, the user will leave your website automatically which is not good and if the link opens in new tab, he might go to that tab and check that page or site without closing your page and later returns to read again.
Thus why to miss this small thing? Just make every external link open in new tab. It really helps.
7) Don’t put so many ads
If you personally ask me then I would say that I don’t like to stay on the websites which are full of advertisements and pop up ads are coming while reading.
Not only me but most of the users’ answer will be same because no one likes to stay on a cluttered website. Everyone wants distraction free reading and browsing. Thus, do use ads but in a manner that your users don’t get distracted and keep reading and browsing on your website.
8) Make your website responsive
Nowadays a great number of users are using smartphones or tablets to browse the internet so it’s necessary to make your website responsive in order to give your readers a pleasant reading experience even on small devices. If your site is not responsive or there is no mobile site for it then the content will not be readable easily which causes people to bounce back and then it will contribute to higher bounce rates.
Therefore check your website/blog for responsiveness and if it is not then do make it ASAP.
Bounce rate is like a website’s disease and you should treat it and make your website healthy. If you are yet to focus on this particular area of your website then you are really missing a lot in optimization. Try focusing from today and optimize your website as per above mentioned tips and ideas.
Share your thoughts and ideas via comments.