Every day we delve deep into the web, looking for ways to optimize websites for search engines. As far as the saying goes, “Content is King” still rules the showground, whether it be with regard to SEO or the user. Pinterest is yet another social networking site that can be leveraged for Search Engine Optimization. If you are curious about the search engine visibility of your website, it is time for you to give a try on Pinterest SEO.
What is Pinterest and why does it matter?
“Pinterest is a visual discovery tool that you can use to find ideas for all your projects and interests.”
Pinterest is a social media site that helps you to curate content in the form of a ‘pin’. Users can create a board with a couple of pins which is usually called a ‘Pinboard’. Say, you find a gorgeous webpage about some latest women’s apparel, just pin it under a board named “Women’s apparel” (which you can create initially) and you can come back later to visit that site, and further you can create a collection. Pins are not limited to webpages alone, you can pin media content such as images and videos. As of this writing, Pinterest is one among the top 10 social networks, consequently making it an inevitable social media.
Using Pinterest for businesses throws in a lot of benefits. Leave the SEO aspects aside, you are going to discover some phenomenal ideas over this social network. Since more than 10 million unique visitors flutter over this network, there is a great possibility of acquiring an expansive reach. And one of the reasons why people love Pinterest is for its visual nature. There’s less text and more visual content that draws more eyeballs.
Let’s get going with action points to use Pinterest for SEO
Sharing Content that is unique and edifying
The foremost necessity in any sort of content marketing is content itself. Likewise, a successful Pinterest SEO strategy is to create content that tempt others to share. Once other users find your content to be useful and information-rich, there is a great possibility for them to follow you! Similar to other social networking platforms, the more followers you get, the better it is.
Here are some useful tips for sharing on Pinterest
- Concentrate on visual content rather than text
- When you share a webpage, make sure you choose the best thumbnail that creates more impressions
- Controversial themes will flock more visitors
Build a Following
Once you share remarkable content, you will notice other users are following you. Building a following is an essential part of any Social media SEO strategy. I don’t suggest buying followers which is quite a lame way of doing it. However, these tips will help you create a better following on Pinterest.
- Don’t be mean, follow other Pinterest users you like. 🙂
- Pin others’ posts, comment and like them. This way, there is a great chance for the original author of that posts to follow you.
- You can create different Pinboards, and there is no harm in pinning images or media off your topic provided you don’t overdo it. This is a strategy used by some businesses and it tends to have success. It is to create more engagement. Once your Board gets more followers, it gets indexed in SERPs (Search Engine Results Pages). This way, you get more visitors to your board and consequently they land on your website.
- You can have your keywords in a 500 word description of the board. Though its obvious but please be natural in describing the board, so that key words come naturally in the text, Your boards & pins gets indexed on Google search by your name. Example – I write on technology on my blog and have a board by technology.A user may not remember my blog url and may type – “Harish Bali technology” on google search. By doing so, my indexed board appears on top 5 results. Untill I started using pinterest ,Google search on my name showed my linkedin profile photo in images( 6th or 7th result on SERP). Now with pinterest my pinned images appear, leading to increased visibility). ( attach screen shot here)
- Promoting yourself all the time will drive away visitors, Please don’t try this on pinterest.
The Username is your brand image
This is one of the foremost aspects by the way. You have to use a username that is catchy and glues eyeballs. Make sure that you include your main keyword in your Pinterest username, however it shouldn’t sound too artificial. I get astounded when I find certain Pinboards get ranked for top keywords on Google and if you closely notice them, they have a great following that will tempt you to go through the board.
For instance, if you are Mike who deals with kids’ apparel, getting a username like “kidsapparel” or “kids-apparel” might be a prodigious idea.
Also, having consistency in your username throughout all the social media is an assurance toward the search engines about your presence on social media.
User name on pinterest can be 3 to 15 characters long without any space in between.
Using the right Hashtags
Hashtags help you to categorize the content that you curate. Pinterest also allows you to add hashtags to your Pins. Making sure that you have your top keywords in your Hashtag is an etiquette of Pinterest SEO. Although too many hashtags may be lame, garnishing your pin with a few of them will bring more engagement.
You can also try using the same hashtags that you have used for the same post in other social media. By this way, search engines would find uniformity in your content, leading to a ranking above the fold.
Adding a Pin-It Button to your posts
Make it easy for others to pin your content. Add a pin it button and a Pinterest follow button to your posts. Once your visitors find good content on your website, there is great chance for them to bookmark it in some way. Maybe they will add it Delicious or Stumbleupon or ‘Pin’ it! Make sure you add some quirky-funky social sharing buttons to your posts that prompt the visitor to share.
Revive your Pinterest profile page
Always make sure that you link back to your website on your profile page. Also add your twitter page to your profile so that your profile looks professional and legit. Describing yourself in the best way possible is also a good etiquette.
Setting up a Pinterest business account
It is a good SEO strategy to create a Pinterest Business account. This way you will get more benefits out of it and helps in growing your business. One of the best parts of having a business account is that you can verify your website with Pinterest. You can choose to have any kind of username you want, again, a great advantage over the basic account. Hence if you are creating a Pinterest account for your company, make sure that you get a business account.
There are good to know case studies where brands have done exceptionally well on recall, few examples worth reading Sony has made email more interesting and Buzzfeed makes its content viral using Pinterest.
Describing your Pins with Keywords
The best place to add keywords is to the description of pins. Always make sure that it sounds natural and not such that you are doing it for the sake of SEO alone. For instance, if you are describing a pin that deals with birthday cakes, you can add a description like “Have a blast on your birthdate with these amazing yet delicious birthday cakes…” Notice that I have used “birthday cakes” keyword here. It is always better to use them at the beginning, however don’t sacrifice the natural flow of reading for keywords.
A few tips for using keywords in your pins
- Do not stuff your description with keywords, use a maximum of 3 keywords.
- Repeating the keyword often in a description makes it look unnatural and suspicious.
- When you are sharing/pinning your webpages, try to use the same keywords that you have used in that page.
Now it seems you have mastered some awesome Pinterest SEO strategies. The only thing left is taking action. But before that, I have some more for you.
Bonus! 6 More Killer Tips to using Pinterest For SEO
Removing broken pins
It might happen that you may remove a page from your website or change the URL structure of the same. If so, don’t forget to remove the respective pins and re-pin it with the new URL. This way you will improve your SEO while not letting down your followers.
Look for image quality
What makes Pinterest different is the fact that it’s more visual with less text. Hence when you pin something, make sure that contains some good quality images. Pixelated and pale images won’t catch eyeballs.
More text means more harm
As I have said, Pinterest is more of visual than text. No one is interested in reading a story. Therefore make your descriptions lucid, short and sweet!
Spread the word
Ask your friends to follow you and share your content. Like in any social media, once you get an initial boost, the rest of things become spontaneous.
Have a Smartphone?
Wait not, get the Pinterest app.
Make use of the time slots while you travel, get the app, share and pin things on the go.
Worried that others will copy your image?
No more worries regarding plagiarism or copying of image when you can watermark your images. If you are using stock images, make sure that you have the permissions for modifying the same. And also make sure that it does not affect the quality of the image.
Using Pinterest for SEO is a really good website strategy. Once you get a hold of it, you can see your rankings and traffic skyrocketing. Many online marketers have found Pinterest to be a fertile ground for generating traffic, so leverage it and start pinning!