Vlog is a featured video content driving audiences just like a normal blog. It’s a small part of web world, but is one of the best ways to send a message within minutes. As compared to blogs, vlogs are much entertaining, and can be designed on almost any topic. From technology to humor, you can pick any category according to your specialization, and can leave a better impact on viewers. Vloggers, the people who run vlogs use it as an effective way to create a whole new brand identity.
Most of the people, these days are willing to utilize their resources for effective vlogging. They create a YouTube Channel, make some videos, and post them, hoping that someday they’ll go viral on the internet. But, along with basic steps, there are some essential tips which play a big part in becoming a successful vlogger. These tips are important, and should be kept in mind by every aspiring vlogger.
1) Vlog as much as you can
In order to be a successful vlogger, make a habit of vlogging as much as you can. The more you’ll vlog, better will be your conversion rate, and more will be the chances of progressing quickly. With every video, you’ll get something to learn and, your confidence level will also increase.
Caution: Though vlogging regularly is good, don’t forget to maintain your video quality at any cost. If you are finding it hard to vlog thrice make it once a week but, videos and content should be valuable. Give your audience a value for their time.
2) Top-notch Audio and video is important
In order to make your vlog presentable, compile all your skills, and utilize them to create something unique and attractive. Top-notch video and audio quality will play a big part in boosting your viewership. If your vlog isn’t presentable, viewers will not find interest in your content, and will ignore it completely.
It’s very important to use adequate vlogging equipment to create a high-quality vlog. If you want to make a good start with low budget, then go for Sony Cyber-Shot WX80 or Panasonic HC-V10 Digital Video Camera. If you can invest a decent amount then Canon EOS Rebel T4i and Blackmagic Design Cinema Camera are the best options for professional vloggers!
If you want to vlog independently, without any manual help, a tripod is very essential. It would help you to keep your videos firm. Here are some of the best tripods you can try.
3) Consider Advertising and Promotion:
Without advertising and promotion, no vlog can go viral. In order to attain maximum viewership, it’s very important that you try to reach as many people as possible. Thus, when you upload video on your channel, spread the word via social networks, your blog, and website. The more views your video will get, higher will be the chances of attaining improved results. For free promotion, Facebook, Twitter, and Instagram are the best sources of promotion, and if you’re willing to invest some resources into your vlogging project, a well-designed blog or website will also do the job.
Remember, in order to give your videos maximum traction, try to draw maximum views on the first day or 24 hours of publishing it.
Pro Tip: I have written a detailed post on driving traffic from Google plus, this stands apt for promoting your videos too. Check the post here.
For advertisement, I always prefer Facebook ads, to get maximum eyeballs to my vlog. (Yes, you get this right! I am a vlogger too. Subscribe and join my community of over 3.0K fans to here.) Facebook as are easy to set and the leads you get from there are targeted.
4) Learn from your mistakes
Learning and analyzing is also extremely beneficial in becoming a successful vlogger. In order to have an impactful vlog, you need to keep learning from your mistakes. Stick to your topic, and don’t commit those mistakes which you’ve already done in the past. Check your channel’s analytics and determine where you have to give more efforts. No matter which type of vlog it is, analyzing and learning will always help in making it viral! Here is a guide to perform youtube analytics effectively.
Pro Tip: Not only your mistakes, you should learn from what others do with their vlogs too. Start by subscribing to popular Vlogs (you won’t appear small by subscribing others; instead it will help you build relationships). When you subscribe to the channels, you can know what trends they are following, and how their audience is reacting to any change (or no change) in their pattern. This way you could get results and know what works without you doing any tests.
5) Never Give up
“Giving up” isn’t an option for an effective vlogger. Success doesn’t happen overnight, and vlogging is such a field where you have to give more and more every day. Just optimize your videos perfectly, and post something which your target audience wants to watch. Vlogging takes time and patience, and many successful vloggers like Ryan Higa, Lucas Cruikshank, Anthony Padilla and Ian Hecox have spent years in achieving success. All these people created vlogs on a nice topic, posted regularly, and most importantly, they never gave up!
The amount of dedication and competency required to be a successful vlogger is reflected in their videos-
Vlogging is a real piece of art, and requires skill, talent and dedication. If you can make a perfect combination of all these elements, then you can definitely be a successful vlogger. In terms of earning, vlogging can prove highly fruitful. If your videos go viral on the internet, you’ll become a well-known personality, and will earn “lots” of money. The word “lots” in this situation means “million dollars”. Till date, more than 40 YouTube vloggers are earning above $1 million by posting top-notch video content, and promoting several products through video endorsements and ads. Therefore, if they can do it, you can also do it by giving a right direction to your vlog!
BONUS: Don’t worry about subscriber count;
Normally, most newbie vloggers abandon vlogging after their subscriber count does not hike spontaneously. This is what you should not be doing in order to be successful. Let me tell you, a hundred dedicated subscribers are far better than those 5000 subscribers you would get by promoting your vlog to non-related people. So let that be and don’t get disheartened.
Start low, form a community. Reply to comments and offer the type of content they want to see. You will soon grow your following to huge.
Over to you,
So these were the tips that you should be implementing if you wanted to reach the top layer of the successful vlogger around. What are your problems in getting a good vlog running? Please tell me in comments and I am sure we’ll find a way out.