Every website owner wants to build links because they are taught that as many link they get, their website gets higher ranking on search engines. This is the reason, ever since they launch their website they start craving for backlinks. And that takes them to take wrong approach of link building which end up with some penalty from Google.
This is true that without links, it’s tough to rank well in Google and other search engines. Many of the people you will notice on social media who suggest stopping link building, but I won’t suggest such things because I know how important the links are? You just need to build links in a natural manner and do it right.
Today I am here to discuss the link building mistakes you must avoid in order to stay safe from Google algorithm and Manual Action penalties.
1. Using Similar Anchor text ever where
If you want to rank well in SERPs, you simply cannot ignore link building. There is need that you make the links natural so that they don’t look to be built rather they look to be earned.
One of the biggest mistakes most of the link builders do is they use same anchor text for their link building campaign. In the early days, it worked like charm, but in the current SEO context using same anchor text is like inviting Google to penalize your website.
Why Google Penalizes for doing this?
If you build 1000 backlinks using same anchor text your website more likely to get rank in Google for that particular anchor text as per the algo, and on the other hand a website doesn’t rank despite having better content because it doesn’t build links. Therefore, to fill this gap Google started penalizing those websites which are intentionally building links to manipulate search engines, and encouraging people to focus more on creating better content which other people might like to naturally link in their content. When your website gets natural mentions, it starts picking up in SERPs. Google loves when you go this way!
Note: Many of you might not agree with me because I just said that backlinks still are the most important factors, and yes it makes you rank well!
Just think, if backlinks are not so important why does Google bother of it?
You should not use same anchor text for every link you build and stay safe from being penalized. Here is a guide on using anchor texts for link building.
2. Link Velocity
Link velocity simply means how fast your website gets links.
If you start building a lot of links on every day basis, 50-80 every day, the link velocity will be higher which is not good from Google’s point of view.
If you build links to make your website rank fast, automatically you end up building huge number of links rapidly that increases the link velocity, which might trigger Google to hit your site hard.
According Tad Chef from White.net (formerly seoptimise.com)
“Google is checking the link velocity – aka the rate in which you earn links – and if you get more links than you deserve, you risk a penalty even if the links are perfectly legit”
After reading the case study by Marcus Taylor (you can read it here), I can always advise you to build links slowly but steadily. Here is a template you might follow to stay safe.
- “You can create 5 to 10 back links per day.”
- “Getting 3 backlinks to an article for a week or 2 would appear natural to search engines.”
This way, your website’s link profile grows slowly but in a way that Google loves. For your information I can tell you that this is not a foolproof plan, you can build links slowly. But keep in mind not to make too many backlinks (whether internal or external) within a small time frame.
Therefore, don’t run out to build hundreds of links fast. Go Slow!
3. No Link Diversity
If you are putting efforts to get links from similar kind of websites then you are doing a big mistake because link diversity is important similarly as you diversify your earnings when it comes to online money making.
Link diversity doesn’t only apply to different kind of sites but also the TLDs. If you are just getting links specifically from .com or .org or any other, then you are doing a big mistake. You should rather try to get links from every TLD such as .edu, .gov, .in, .com, .org, net etc.
When you get links from different sources, Google may not suspect you building links. And chance will increase that your website ranks well.
Therefore, don’t target only one source to get backlinks.
4. Links from Irrelevant websites
This is very common link building mistakes, which is being done by many website owners. They just focus on Page Rank and Domain Authority of a website/blog to get links regardless of the niche.
If you have a website that talks about SEO, and you are building links from a medical related website then that backlink is no way useful. In fact, it can adversely affect your website, as it clearly looks unnatural.
Avoid getting links from different niche websites, and always try to get links from relevant niche.
5. Buying Links
If you buy links, your website is more prone to get slap from Google in form of an inbound unnatural Link Penalty.
Many a times when you buy links in bulk, you get sudden hike in ranking and traffic, but there is always a chance to get caught, and penalized. Therefore, don’t buy links rather earn links.
If you want to build links that are legitimate and SEO-friendly, I would suggest you to read the moving man method of building links suggested by Brian Dean. This is very rich resource on building links safely.
These are few link-building mistakes which you should avoid if you are running a link building campaign for your website.
You can make use of blogger outreach to find out the articles on the web in which your links can be naturally placed to help readers find more information. Once you find few of such articles, starting contacting the admins / authors to talk about linking.
I am sure after reading this article, you are not going to do these link building mistakes.
What do you think of this topic? Share your views in the comments.